Telecommunication - MANAGEMENT PLATFORM AND RESPONSIVE COMMERCE APP
Mobile network solution for the agricultural industry.
AFGRI Connect is a mobile network solution designed to empower agricultural communities through a unified platform. The goal was to create a seamless user experience that integrates closed user group management and self-service mobile account controls, all within a single e-commerce website.
Timeline
From explorations to final designs in 3 months while working with multiple projects at the same time. This project has expanded functionality and is ongoing with multiple stages of development cycles.
Background
Key design components included developing intuitive user flows for complex functionality, implementing AFGRI's design system, and crafting a streamlined dashboard that simplifies package management, data allocation, and role-based group servicing for both personal and business needs.
AFGRI Connect offers a comprehensive mobile network solution designed to simplify communication and management for agricultural communities. The platform integrates advanced self-service capabilities with user-centric features for seamless mobile account management.
Remote KYC Process:
Implemented a secure, remote Know Your Customer (KYC) process, allowing users to verify their identity online via ID scans, face recognition, and proof of residence uploads.
Closed User Group Management:
Centralized control for managing multiple user groups, enabling owners to assign roles, track usage, and customize data plans for group members efficiently.
Role-Based Views:
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Conducted market research to understand challenges and user preferences in the mobile network space. The AFGRI team provided invaluable insights from their customer base, drawing from feedback on how users engaged with their existing digital interfaces. This collaboration helped shape the product direction, aligning features like closed user groups and data management with real-world needs.
Design & Prototyping
In collaboration with the AFGRI design and development teams, we designed intuitive user interfaces that balanced user needs with technical limitations. A staged prototype video was produced to showcase the solution, as API development delays pushed back the initial launch date. The prototype served as a tool for stakeholder alignment and iterative design improvements.
Implementation
We planned the development in phases, starting with minimum functionality and building on additional features for future iterations. Agile methodologies were applied to ensure continuous collaboration and quick adaptation to technical constraints. Feature prioritization was driven by both user impact and feasibility, ensuring an effective MVP launch.
Testing & Optimization
KPIs were established based on business goals, with plans for a comprehensive testing phase after the soft launch (currently pending). These metrics will help gauge user engagement, feature adoption, and overall satisfaction, ensuring continuous optimization post-launch.
As development continues, the focus is on refining the user experience while keeping up with tight deadlines and evolving functionality requirements.
Quick iteration and design adaption
After the soft launch, feedback will drive the expansion of advanced features, including enhanced reporting tools, additional role-based management functions, and personalized data insights, preparing the platform for full public release.
Simultaneous design and development
The design and development teams are working simultaneously, allowing for quick iterations that respond to changing specs.
Developing assessments for KPI's
The soft MVP launch to AFGRI staff is scheduled for 04/10/2024, with key performance indicators (KPIs) in place to evaluate the system’s effectiveness and usability. The System Usability Scale (SUS) rating and time-on-task metrics will gauge success in key tasks like managing group members and setting up recurring top-ups. These insights will guide further refinements and ensure smooth operation for the broader user base.